DECKED Is Giving Dads a Day Off

DECKED Is Giving Dads a Day Off

From DECKED:

To celebrate a belated Father’s Day, DECKED is paying for 100 dads to take a day off to spend with their kids. So, if you know a hardworking dad who deserves a little break, nominate them here.

And if that dad is you, hey, why not nominate yourself?

DTO (or Dad Time Off) will cover dads’ lost wages for taking time off work to spend with their kids.

“We know the moments that matter most often come at a cost,” said Bridget Noonan, Senior Brand Director. “For many working dads, being present for their kids can mean missing out on a paycheck. So, for at least one day, we want to eliminate that tough choice for dads, allowing them to get after it and create memorable moments with their family.”

Survey Finds Dads are Sacrificing Family Moments for Work

DECKED commissioned a new study to shed light on the distressing dilemma that many dads face: In a survey of over 1,000 U.S. fathers, nearly two-thirds (65%) say they have missed an important event or activity with their kids because of work. And when they do miss work for their kids, many times they’re still feeling monetary stress. More than two in five dads (43%) say they feel financial pressure when they take time off from work to spend time with their kids.

“We’re a brand focused on getting folks ready for what’s next, allowing them to maximize the time spent doing what they love,” said Noonan. “With DTO, we want to bring awareness to this troubling trend, so that fathers can be ready to tackle their most important job: being a dad.”

When asked about the most helpful factors that would allow them to spend more time with their kids, three in five dads (60%) said that a few more days of PTO or a flexible work schedule would be the biggest help.

Because time spent together is time well spent, we’re giving 100 hardworking dads some free time–for one day of their choice–without missing a day’s pay.

Based in Ketchum, Idaho, DECKED is dedicated to making working and recreating out of trucks and vans more efficient, safe and convenient. Since 2014, they have been manufacturing storage and organization products for tradespeople, outdoor enthusiasts and the gamut of folks looking to make their lives more organized and efficient.