Keep Fish Wet Promotes “No Fish Dry July”

Keep Fish Wet Promotes “No Fish Dry July”

Keep Fish Wet announces the fifth annual “No Fish Dry July” in partnership with Phillip Clark Design.

This campaign encourages anglers to ask themselves, “Do I really need a photo of my fish?” and challenges them not to take a single fish photo during July.

This month-long challenge was created to raise awareness about the impact of rising water temperatures on fish, especially cold water species. As water temperature rises, fish become physiologically stressed, and the time it takes for them to recover from capture and handling increases, as does their chance of mortality after release. So, during one of the hottest months of the year, Keep Fish Wet encourages anglers to give our fish a break by keeping them wet and releasing them as quickly as possible.

“Now, more than ever, we need anglers to step up and be active participants in fish conservation,” says Sascha Clark Danylchuk, executive director of Keep Fish Wet. “Challenging ourselves to change our behaviors for just one month can have lasting impacts for our favorite fish species for years to come.”

Keep Fish Wet will be posting fish-less photography and inspiration for anglers to share their own shots showing what else they love about fishing all month long.

There is also a giveaway for anglers that participate in posting fish-less photos on Instagram using the hashtags #NoFishDryJuly #KeepFishWet.

More from Flylab on “Fish Handling 101”: Keeping Them Healthy, Especially When It’s Hot

Keep Fish Wet is a nonprofit dedicated to helping anglers improve the outcomes for each fish they release. They are committed to providing science-based best practices for catch-and-release fishing.