Skwala Fishing Establishes National Sales Team

Skwala Fishing Establishes National Sales Team

Skwala, which entered the fly-fishing market a few years ago with waders, jackets and layering, is deepening their retailer partnerships by rolling out a national sales team. 

Company announcement:

Skwala Fishing is proud to announce the formal creation of its outside sales team with the addition of three new territory representatives. This move marks a major investment in the brand’s retail partnerships and a significant step forward in its wholesale growth strategy.

“As a brand built for and with specialty retailers, we’re excited to bring on three experienced and respected professionals who know this industry and these communities inside and out,” said Kevin Sloan, Skwala Founder and CEO. “Our goal is simple: to support our retail partners in more meaningful ways as the brand grows.”

The newly appointed team includes:

• Eric Neufeld of Raging River Sales (Washington, Oregon, Alaska)
• Scott Harkins of Five Ocean Sales (Colorado, Utah, New Mexico)
• Kurt Kruger of KGK Sales (Montana, Idaho, Wyoming)

Each of these individuals brings a deep background in fly fishing and a proven track record of building lasting, productive relationships with specialty accounts. Collectively, their hiring reinforces Skwala’s commitment to delivering exceptional service, local expertise and long-term value to its retail partners. This sales team initiative comes at a time of rapid momentum for Skwala, following the recent launch of the RS Boot and Carbon Boot–the brand’s entry into footwear–and continued strong reception to its technical apparel line.

“Our retailers are the frontline storytellers of this brand,” added Sloan. “These hires are not a shift away from direct connection–they’re a way to scale that connection with intention, trust and the kind of support that only comes from boots-on-the-ground experience.”

Skwala, which entered the fly-fishing market a few years ago with waders, jackets and layering, has developed two new lines of wading boots to make an initial foray into the wading boot category.

Read more about their new wading boots.