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Does Fly Fishing Need a Women’s Brand?

Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.
Angling Trade logo - it is the old dollar bill fish logo.
Angling Trade
August 3, 2026
The Soča crew, building women’s fly-fishing apparel and accessories.

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