The destination fly fishing lodge business is complicated–so many things need to line up to make a location truly viable.
Founders trying to build in the fly-fishing space often describe the same problem Cassie Abel identified in bikes: gear designed for men and shrunk down and colored-up.
As I sit reflecting on the man from “My-am-uh” and the legacy he left, I begin to recall the outpouring of love and sentiment that came in the days after his death.
The water always tells us what our options are.
The majority of the rods made today are generally too stiff for their intended use…
Travel, especially international, will be as hot as the stock market...
Do not remove the fish from the water until the camera is ready...
Do better fly casters catch more fish?
We believe that our choice of fly is responsible for the fish that we catch, and that if we can merely find the right fly, our success will know no bounds…
